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Market Research

To help provide a better understanding of the health care industry, Anthem has compiled market research that provides valuable insights to the industry focused on key areas of interests such as health IT, market trends, and special populations such as Seniors and Medicaid.

Latest Market Research

Helping People Help Themselves: Driving Participation in Health Improvement Programs
Programs designed to improve health and lower health care costs only work if people use them. In an effort to increase participation, Health Management Corporation (HMC), a wholly owned subsidiary of Anthem, Inc., researched what drives health plan members to enroll and engage in programs to improve their health.  Click for full story

Building A Culture of Health: Differentiating Real and Perceived Value in the Workplace
Creating a culture of health in the workplace has generated considerable attention from employers and those in the health care industry. HMC, a wholly-owned subsidiary of Anthem, Inc., studied how employers' interest in and their perceptions of a culture of health in the workplace influenced which health programs were implemented and the associated health outcomes of their employees.  Click for full story

The Ripple Effect of Individual Health Choices
The health choices individuals make can have a direct influence on the health and well being of those around them. Recent research suggests that an individual's chances of becoming obese or of quitting smoking, for example, increase dramatically if those in their family and social network - and especially their friends - engage in similar behaviors. The research has important implications for how individual health choices can impact society and, ultimately, our health care.  Click for full story

Engaging CDHP Members to Manage Their Health and Health Care
Employers are turning to consumer-driven health plans (CDHPs) to manage costs and boost employee health and productivity. Health care consumerism is based on the notion that, with the right tools and support, individuals can actively manage their health care, adopt healthy behaviors and make the best use of health care dollars...  Click for full story

Employers and Employees React to Anti-Smoking and other Lifestyle Initiatives
Smoking costs U.S. employers approximately $97.2 billion in health care costs and lost productivity each year. Both carrot and stick approaches are currently being used by employers to reduce unhealthy lifestyle practices, with varying levels of support among both employers and employees. Some are turning to health and wellness programs, and more plan to use these program in the near future as a way of curtailing health care costs.  Click for full story

Small Employers Have Big Health Care Concerns
Small employers strive to attract and retain the best talent by, among other things, offering a competitive health benefits package, only to have their good intentions thwarted by affordability issues. Resourceful employers are turning to alternative cost management strategies such as wellness programs.  Click for full story

Baby Boomers Focused On Maintaining Health and Health Insurance
Recent research explored Baby Boomers’ views of health insurance and general health concerns and found, not surprisingly, that as age increases, so does concern with having insurance and preventing future illness.  Click for full story

Businesses Look to Health Management Programs to Help Ease the Economic Pinch
In today's economy, businesses are struggling with a myriad of cost pressures, but health benefits continue to play a key role in attracting and retaining employees. Many businesses are looking to health management programs as an important tool in containing costs.  Click for full story

Choosing a Health Plan: What Should Consumers Look For?
Research shows that six areas strongly influence consumers' overall experience with their current health plans. As these areas contribute to satisfaction, they are important factors for consumers to consider when choosing the plan that best meets their needs.  Click for full story

Early Retirees Cite Health Care Benefits as a Significant Concern
Potential and current early retirees, identified as people ages 50-62, view health care benefits as a major concern. Research found that the majority of consumers within this demographic consider current and future costs of health benefits as one of the biggest financial concerns they face.  Click for full story

Generation Y Health Views Differ from Those of Other Generations
Generation Y is the youngest breed of health consumers. Their outlook on their personal health and the health insurance industry as a whole differs from other generations in several respects.  Click for full story

Wellness: Consumers' Awareness of Health and Wellness Programs Key to Participation
While employer-sponsored and insurance provided health and wellness programs present a win-win opportunity for employers and consumers alike, many consumers don't take advantage of them. Research found that lack of awareness about the programs is a major reason.  Click for full story
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